For this third issue of Connect Magazine, I was called by the French Chamber of Commerce in Vietnam to think about the emergence of the Vietnam's middle class.
To illustrate this topic, I decided to highlight a Vietnamese family in a mall on an escalator with the grandma looking backward (the past) and the son pointing something that we can not see (the future).
![](https://cdn.myportfolio.com/f2b19b0a-b8e5-4c48-847e-d2355a533fa1/7c7b96ba-58e4-4abd-a10a-f3d88c47afb1_rw_3840.jpg?h=a74ea8352e83b03d90cb63f8d4babdc4)
![](https://cdn.myportfolio.com/f2b19b0a-b8e5-4c48-847e-d2355a533fa1/2764496f-fb7b-4793-8462-a994edefec05_rw_3840.jpg?h=a7d482afc20c27b4b954338044a87615)
![](https://cdn.myportfolio.com/f2b19b0a-b8e5-4c48-847e-d2355a533fa1/661e00be-6036-45a2-bf5c-f76ccb784294_rw_3840.jpg?h=6ad494a7e78cf6add9b29d899e75452f)