On the occasion of World Cup Qualification Dentsu Redder Vietnam involved us in this super cool ad.
The purpose of Biti's Hunter, a shoe company, was to sponsor the Vietnam National Team during the tournament, and the idea was to create a KV using empty seat as pixels, to recreate faces of supporters cheering in an empty stadium.
Client: Biti's Hunter Football
Agency: Dentsu Redder Vietnam
Creative Director: Livio Grossi
Art Director: Christian Gazia