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On the occasion of World Cup Qualification Dentsu Redder Vietnam involved us in this super cool ad.
The purpose of Biti's Hunter, a shoe company, was to sponsor the Vietnam National Team during the tournament, and the idea was to create a KV using empty seat as pixels, to recreate faces of supporters cheering in an empty stadium.
Client: Biti's Hunter Football
Agency: Dentsu Redder Vietnam
Creative Director: Livio Grossi
Art Director: Christian Gazia
![](https://cdn.myportfolio.com/f2b19b0a-b8e5-4c48-847e-d2355a533fa1/30812b6a-97ae-4762-9c40-042e3b2efb64_rw_1920.jpeg?h=eb5eb78004456cae9742a69f3668d228)
![](https://cdn.myportfolio.com/f2b19b0a-b8e5-4c48-847e-d2355a533fa1/43f093c4-dca8-489b-8ea4-317fd1a7adbd_rw_1920.jpeg?h=839bfa95bd1ddd3b0ad378cca824079f)
![](https://cdn.myportfolio.com/f2b19b0a-b8e5-4c48-847e-d2355a533fa1/ccd86371-d449-4954-8df0-4055e914561d_rw_1920.jpg?h=b77f2c523b44b5693aaca1b344ec90fd)
![](https://cdn.myportfolio.com/f2b19b0a-b8e5-4c48-847e-d2355a533fa1/204a9b50-44fa-44cf-93fc-bb73ff0b6133_rw_1920.jpg?h=e8ec028cdf0e6c09807797762ce25a24)
![](https://cdn.myportfolio.com/f2b19b0a-b8e5-4c48-847e-d2355a533fa1/96a868a2-f392-4a08-a3ec-5ff1f58d932c_rw_1920.jpg?h=5469197f4e434d687ea39fbd5cb9961d)
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